Ty Inc., the owner of the popular Beanie Babies brand, has unveiled a new teddy bear named the Aloha Beanie Baby to support survivors of the Maui wildfires. The announcement was made on August 17 by Ty Warner, the owner of Ty Inc. The company has pledged to donate all profits from the sales of the Aloha Beanie Baby to the American Red Cross to assist those affected by the wildfires. This initiative is part of the company’s efforts to commemorate the 30th anniversary of Beanie Babies.

In a statement, Ty Warner expressed his concern for the survivors of the Maui wildfires and their urgent need for basic essentials like food, clothing, and shelter. He highlighted the importance of helping those who are suffering in the aftermath of such disasters.

The Aloha Beanie Baby, named the Ty Maui Relief Bear “Aloha,” features a rainbow ribbon and a chest inscription that reads “Maui Strong.” Like all Beanie Babies, this plush bear comes with a birthday and a poem. The poem for the Aloha bear emphasizes unity and strength in the face of adversity.

Like other Beanie Baby plush, the bear has both a birthday (Aug. 8) and poem: “Helping each other all day long / We forever will stay Maui strong.” #weknowplayhttps://t.co/cWXv9Q2gmp

— The Toy Insider (@TheToyInsider) August 18, 2023

The plush is currently available for preorder on the Royal Emporium website, priced at $7.99. The bear is set to be released at the end of September. The website states that “100% of the profits” from the sales of the Aloha Beanie Baby will be donated to “multiple relief partners” assisting the survivors of the Maui wildfires.

I am so going to buy this bear. Not only is it cute, it will help people that are in need. #MauiStrong https://t.co/HaEJPHoBD3

— Elizabeth Acosta (@lizzyroseacosta) August 19, 2023

Ty Inc.’s initiative has been praised by the American Red Cross, which has expressed gratitude for the partnership and highlighted how the Aloha Beanie Baby will provide comfort and hope to the affected communities.

The release of the Aloha Beanie Baby is not the only effort to support Maui wildfire survivors. Other companies, such as Hormel Foods, have also committed to providing assistance to those affected by the wildfires in Maui.

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