Dave Portnoy made headlines in 2017 when he claimed that Jordyn Hamilton — the woman he reportedly cheated on Renee Portnoy with — cheated on him with a SoulCycle instructor. In January of that year, Portnoy took shots at Hamilton. "@jhammmmmy for the record I don't think you look like a 'fat baby blow up doll'. There I said it," he tweeted at the time. A couple months later, Portnoy went scorched earth on his former girlfriend in a series of incendiary tweets directed both at Hamilton and SoulCycle. "Remember when I wrote the blog defending @jhammmmmy when nobody else would. I take it all back," he tweeted in March 2017. In a subsequent tweet the same month, the man nicknamed El Presidente referred to Hamilton as a "trashbag."

He did not handle the news of Hamilton's apparent cheating with grace. A tweetstorm from Portnoy ensued as he organized a day at Barstool focused on airing grievances with both Hamilton and SoulCycle. "Today is Grudgement Day. ... The place is at a fever pitch," Barstool wrote in March 2017. Portnoy tweeted out an internal memo sent to SoulCycle employees in New York cautioning them about Barstool employees potentially entering their gym. "Best way to avoid calling 911? Don't have your instructors f*** the girlfriend of head of major media company," Portnoy tweeted in reference to the memo. He even made "CuckCycle" tees to sell on Barstool's website. 

The blow-up with Hamilton was not the only public relationship mishap Portnoy faced after his divorce. 

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